The universe for children is launching a new initiative, the Agenda. A new service to exhibitors and visitors whose priority is to be a facilitator of business.
The exhibiting companies have chosen their own customers, have clearly shown that international markets are interested in contact with and the profile of the buyer. The universe for children has provided the meetings with buyers, professionals with high purchasing power seeking the quality of Spanish products in the contest.
The result of this initiative is a significant increase in business opportunities for exhibitors and a further optimization of the time for buyers.
The last edition of the event recorded an increase of 6 % of foreign buyers, with this initiative, the pioneer in holding this type of events is expected to make the business a success.[:].