Completing this year 12 years in the childrenswear market, Play Up presents a collection consistent with its core values – quality, comfort and freedom of movements – featuring, at the same time, some traits of the teen spirit: attitude, spontaneity and self-statement.
Girls are, at one time, dreamy and romantic (Ballon Jaune); urban and activists (Pop-Up); travelers and binded to the wild and natural world (Boho- Afric). All these faces are reflected in a palette of colors ranging from pastel shades to the vivid African colors and patterns. The artworks reflect these multiplicity ranging from candy and childish elements (air balloons) to intervening statement and call-to-action sentences.
Boys get lighter shapes and fabrics, reflecting a relaxed, chilling out and adventurous way of life.
In Dream Big, it’s all around the life and adventures of an aerobatic pilot. Blue hues come in multiple various shades and patterns (allovers, stripes and full denim), reflecting the sky and the wide horizon. Artworks depict all this imaginary: helmets and aircrafts.
Keep on rolling is a life motto for urban tribes. Artworks show off urban sports (skates and bikes) and statements express the yearning for music and group adventures.
The tropical mood arises in That’s Just Bananas: bright yellow elements, as bananas and the sun, are the key graphic elements, together with some outlined animals.
All the collection is 100% designed and made in Portugal.
Age: 3months – 14 years
For more information: www.playupstore.com
