Feria Valencia went to Sevilla to present two of their new projects with lifestyle. On the one hand, FIMI, the International Trade Fair for Young People’s Fashion which they presented as project which will create a low-cost, itinerate and international global fair. In its first itinerate of 2014 its first stop is Madrid from 24 -26 Janury at la Casa de Campo. On the other hand, Feria Hábitat Valencia which put forward a new appointment to coincide with CEVISAME and FIMI Madaralia from 11 – 14 February at el Recinto de Feria Valencia.
The call has been a success with the presence of more than 30 sales agents from Córdoba and Seville.
Presentation of the FIMI project was conducted by the Director of the contest, Alicia Gimeno who was accompanied by Pedro Varón as member of the Organizing Committee of FIMI and connoisseur of the commercial agents.
Gimeno has highlighted the important news both for exhibitors and visitors of the 78th edition. He also noted the importance that commercial agents continue to be protagonists in the new stage of FIMI, which is the only appointment focused on children’s fashion, footwear and accessories and open to the universe of children on a professional and international level. He also explained that “the commercial agents are the key part for the growth of FIMI.”
Two months before the event, FIMI already has 300 domestic and foreign brands and is expected to exceed expectations. The Director of FIMI said that within 24 hours of opening the application process, there were already 40 % more requests with respect to the last edition in January.
For his part, the President of the Association of agents of Seville, Francisco Pérez, supported the new initiative of FIMI and stressed that “we should forget about the crisis and focus on changing the model. Our school supports Feria Valencia and therefore we have confidence in the new project. From here we will work to make success a keyword”.