Play Up: Sustainable Children’s Fashion with a Portuguese Signature at Babykid Spain + FIMI

The next edition of Babykid Spain + FIMI will feature Play Up, the Portuguese children’s fashion brand that has been dressing little ones since 2004 with an unwavering commitment to quality, comfort, and the planet.

Play Up represents a deep-rooted, conscious production philosophy. Its essence is forged in its own factory in northern Portugal, where control over the entire process guarantees the highest standards. Sustainability is not a trend, but a fundamental pillar of its identity. The brand prioritizes the use of natural fibers such as organic cotton and resolutely opts for recycled materials, avoiding virgin and synthetic raw materials whenever possible.

This dedication to creating respectful, gentle, and long-lasting garments has transcended borders. Currently, Play Up exports 95% of its collections and is present in more than 900 multi-brand stores internationally.

Their participation in Babykid Spain + FIMI is an exceptional opportunity for distributors and retailers to discover Play Up’s value proposition firsthand: children’s fashion with design, comfort, and profound environmental responsibility. Play Up not only dresses children, but dresses the future with hope and Portuguese quality.

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