Día Mágico by FIMI launches foreign guest buyer programme

Día Mágico by FIMI is getting set for an edition in which international buyers will once again play a central part. From 10th to 12th May, Día Mágico by FIMI will be a focal point for key players in occasion wear, footwear and children’s fashion, multiple retailers, department stores, physical and online boutiques, franchise investors, distributors and marketplaces. Being the sole international trade-only only fair in the world means that more fashion professionals visit this great event every year, searching for trends and new products in both communion and occasion wear fashion.


Belgium, the United Kingdom, Ireland, Italy, France, Portugal, Turkey, Morocco, Libya, Madagascar, the United Arab Emirates… Día Mágico by FIMI has invited VIP buyers from a number of countries that are target markets. The increasingly international nature of Día Mágico by FIMI is the result of the work done by Día Mágico by FIMI in collaboration with IVACE and the Valencia Chamber of Commerce, and its joint efforts with ASEPRI. As well as the fair organisers, exhibitors have been working to attract visitors as well. The fair proposals are joined by the proposals of the exhibitors. “Everyone working towards the same goal creates a closer relationship between professionals in the communion and occasion wear sector and, no doubt about it, increases the quality of Día Mágico by FIMI and the prestige it enjoys” comments the fair’s director, Alicia Gimeno.


Looking after Spanish buyers

Día Mágico by FIMI reflects its commitment to retailers nationally by supporting them, helping them get the most from their visit to the fair and making the time they spend at Feria Valencia run as smoothly as possible. “Spanish retailers are not only points of sale, they play a far more important role than that. The role they currently play as advisers and the care they take of their customers should be recognised. In this regard”, Gimeno stresses, “For Día Mágico by FIMI, your visit to Feria Valencia is always special”.  Día Mágico by FIMI is extending its guest programme to Spanish buyers nominated by the exhibitors themselves.