FIMI Boutique, the new exclusive event concept promoted by Feria Valencia and the National Association of Children’s Products (ASEPRI), is preparing its first edition with fifty confirmed buyers from 25 countries, for the next June 30 and July 1, in Las Naves, Valencia. “FIMI Boutique responds to a concept of a select and careful event, designed to be a unique showcase where the freshest and most outstanding trends of the season are presented,” explains Alicia Gimeno, director of FIMI Boutique, “exclusivity is not an aesthetic whim, it is a strategic decision. When you take care of access, you take care of the quality of the meeting, and that translates into real business opportunities for all participating brands.”
The success of the event has led the event to expand its presence within Las Naves—Innovation Center of the Valencia City Council—and to incorporate the Exhibition Room into the initially planned space of the Multipurpose Room. A decision that the organization interprets as an unequivocal sign of the interest that the sector has placed in this new format, which will allow international buyers to see first-hand the collections of 30 Spanish and Portuguese brands specialized in children’s fashion, footwear, swimwear, accessories and baskets.
An exclusive model that generates real business
“FIMI Boutique was born with a clear vocation: to create a select showcase, limited to no more than 30 brands, designed not to exhibit, but to do business,” highlights Gimeno, “and they will be able to do it: buyers and exhibitors will hold professional meetings managed with a personalized agenda through the B2Match platform.”
The choice of Las Naves as the venue reinforces the message, in the opinion of the event’s management. Its contemporary architecture, its open spaces and its identity linked to creativity and innovation make the venue the ideal environment for an event that aspires to be different. “The incorporation of the Exhibition Hall is a direct response to the interest that the sector has placed in this format,” adds Gimeno, “we continue to grow with the aim of offering the best possible showcase for children’s fashion on the peninsula.”
30 brands, a sector with its own name
The brands participating in this edition of FIMI Boutique represent the highlights of Spanish and Portuguese children’s fashion: Abel & Lula, Amarca Kids, Babidu, Babydif, Bimbi Dreams, Blues Baby, Bóboli, Boston Kids, Carmen Taberner, Canada House, Cua-Cuak, Fina Ejerique, Foque, Javilar Kids, Juliana, Mac Ilusión, Martín Aranda, Mayoral, Mebi, My Bella Moon, Paloma de la O, Paz Rodríguez, Rapife, Ria Menorca, Siena Accessories, Tartaleta, Tobogán, Tutto Piccolo, Yatsi and Yowas. These are firms with a track record and international recognition, whose participation turns the event into an essential event to discover the proposals that will mark the next season in the premium segment of the sector.
Valencia, door of children’s fashion to the world
The same organization highlights that the international profile of the attending buyers reflects the global reach that FIMI Boutique has already achieved in its first edition. Fifty professionals from 25 countries – including the United States, the United Kingdom, Japan, Italy, the Netherlands, Portugal and Turkey, as well as importers and distributors from Latin America and Eastern Europe – have signed up for the meeting thanks to the reverse missions program articulated with the support of IVACE+i International and the Valencia Chamber of Commerce.
Beyond international profiles, FIMI Boutique also keeps its doors open to national buyers, defending the role of small businesses and local retail as a fundamental pillar of the children’s fashion sector. “With this first edition, FIMI Boutique reaffirms its commitment to the internationalization of brands and consolidates Valencia as one of the main meeting points for the quality children’s fashion industry in Europe,” concludes Gimeno.