BKS+ FIMI doubles international attendance and reaffirms itself as a global event with buyers from more than 40 countries

The international trade fair for the world of children, which will be held from the 26th till the 28th of January 2023, will be visited by more than 250 foreign VIP buyers from all five continents.

València, 21st December 2022.- BabyKid Spain + FIMI doubles in this edition the international attendance with more than 250 foreign visitors, reaffirming itself as a global event with buyers from more than 40 countries from the 5 continents. They are VIP guests looking for the latest trends and novelties of the new collections, where BKS is the reference fair of the sector, unique for combining childcare and fashion.

Feria Valencia will be attended by professionals from more than 30 countries, including Italy, the United States, the United Kingdom, Mexico, Chile, Colombia, Portugal, Guatemala, Honduras, Ecuador, Israel, Japan, Saudi Arabia, the United Arab Emirates, the Dominican Republic, the Netherlands, Taiwan, Slovenia and Croatia. “They visit us because our event is unique in the world. There is no other fair that generates these synergies in the children’s sector: childcare, children’s and youth fashion, footwear, accessories, toys, cosmetics… All the offer in a single space”, says Alicia Gimeno, director of this event.

It is worth highlighting the confirmations of the Prenatal chain of shops from the Netherlands; Childrens Salon, the main marketplace in the United Kingdom and Middle East; the importer and marketplace Lals Group from the United Arab Emirates; the large store Yeraz Kids from Armenia; the Japanese chain of shops Chic bambini; El rincón de Maria from the USA, among others, as well as many Latin American clients and from emerging countries such as Romania and Bulgaria, who will visit the fair for the first time to see the brands’ collections at first hand.

This campaign, which is possible thanks to the collaboration with IVACE, ICEX, ASEPRI and Feria Valencia, is just one of the actions that will attract high quality international buyers. In addition, thousands of national and international buyers who want to see trends and place orders during the fair will visit BKS + FIMI. Professionals looking for products to stock up for the new seasons, commercial agents who connect manufacturers and prescribing points of sale, national press or even influencers around the children’s universe, will be some of the profiles that will attend this new edition that already has more than 400 brands.

As for the international press accredited at the event and thanks to the support of ICEX, the best specialised media in the children’s products sector have confirmed their attendance, which will mean a great diffusion of BKS+FIMI outside Spain. Coming from Germany will be Luna Magazine, Childhood Business and the international freelance photographer Emily Kornya. From France, Fashion Network and Kids Magazine will be present, and from Italy, Fashion Magazine and Scimparello Magazine. Portugal will be represented by the specialised magazine Lemon magazine, while Turkey and the USA will be covering the fair with their Baby and Kid Store and Kids a la Mode magazines.

BKS + FIMI, the trade fair organised by Feria Valencia and Asepri (National Association of Children’s Products from Spain) is the perfect setting for networking and enjoyment thanks to the good atmosphere among exhibitors and visitors. “Foreign clients come to BKS + FIMI because of its great commercial showcase and, year after year, they show their interest in our event”, reveals the director of BabyKid Spain + FIMI. “Expectations are high, as we also expect the visit of national buyers who will come from all the communities of the country.

In addition to all this, there will be activities at BKS + FIMI which, far from being a purely exhibition fair, is preparing different spaces and inspirational inputs that will surprise visitors, such as FIMI Kids Fashion Week or BabyKid Childcare Week, an exclusive childcare catwalk that will be held for the first time at BKS + FIMI.