The countdown to the next edition of Babykid Spain + FIMI has begun! This year, we will once again feature one of the most beloved and long-standing brands in the sector: Saro.
Since 1976, Saro has been synonymous with companionship, care, and affection in the first years of life. Its philosophy fits perfectly with the spirit of our fair: growing up is the most beautiful adventure, and doing so with products that ensure well-being, safety, and fun is our common goal.
A mission that unites us: to accompany with love and quality
For Saro, each product is much more than an object. It is a tool to foster the natural curiosity of little ones, support families at every stage, and encourage intuitive learning through play. How do they achieve this? With rigorous design and quality materials that transform everyday life into an easier, safer, and, above all, fun experience.
Each item is designed to stimulate babies’ self-esteem and independence, because growing up should always be a joyful adventure. Ultimately, Saro doesn’t just create products; it creates travel companions for the whole family.
New Arrivals 2026: The magic of nature and summer fun
One of the greatest pleasures of having Saro at Babykid Spain + FIMI is being able to discover their new products for the first time. And this year they’re packed with surprises!
Saro Wood: Solid and Sustainable Learning. Its eco-friendly wood line expands with a collection of educational toys that are a true delight. Designed to stimulate imagination, symbolic play (so important for their development!), and fine motor skills, these toys prove that nature and fun always go hand in hand.
Summer Line: Let summer begin! Saro has thought of everything to ensure that warmth is synonymous with safe fun. Its new summer line includes essential items with a special focus on sun protection, along with water toys designed to keep little ones cool and entertained in the sun.
Renewed classics. The brand’s most iconic collections are renewed with surprises and updated versions that keep the heart of Saro alive but with a fresh and modern twist. You’ll love them!
We look forward to seeing you at our stand.
The next edition of Babykid Spain + FIMI is the perfect opportunity to get up close and personal with the world of color, tenderness, and innovation that Saro has prepared for all of you. A space where you can touch, feel, and experience the quality and care behind each design.
Saro is much more than a brand; it is a legacy of love for childhood that continues to innovate, almost 50 years later, to make the adventure of growing up even more beautiful.