Magic Day by FIMI, the only leading international trade fair for children’s communion and formal wear, has concluded its first day, reinforcing its commitment to international markets. Nearly fifty buyers from a dozen countries experienced the exhibitors’ offerings firsthand.
Representatives from Ivory&Co, who traveled from Malta, are delighted with Magic Day: “It’s becoming more important, more diverse, and more interesting every year.” These international buyers are looking “primarily for white dresses, which are the most sought-after in the Maltese market, and we’re happy because we found a supplier here and have maintained that relationship for two or three years.”
El Rincón de María is a Miami-based shop, and its owner, Ana María, has come all the way from there. “It’s a really comprehensive and compact fair,” she explains. “We already work with head accessories and traditional shoes because our Latin clientele really appreciates the traditional Spanish look.” Ana María emphasizes the importance of attending these kinds of events, even from the other side of the world. “It allows you to better understand the market’s needs, which you wouldn’t know if you didn’t come.”
Rui Martos, from LC Boutique in the Azores (Portugal), appreciates “the importance of brands, and here we have so many excellent ones to keep up with the latest trends. This year we wanted a different concept, and we’re finding so many ideas.”
Spanish buyers are also making their presence felt in these early stages of the fair, seeking exclusive contracts. From Extremadura, Calatex points out that “the companies have focused on quality and price, and the truth is that ultimately translates into sales,” she comments, “if you offer good quality and a good price to the customer, and when they touch it and the product is good, it’s a guaranteed success.”
Salvador and Carmina from Yecla say that “we come every year, and this year I think it’s better than last year, we really liked it more this year. It’s more compact and the layout of the shops, the accessories, clothing, and shoe sections is very good.”
Mamá Carlota is a shop from Madrid, and Belén comes from there. “This year I’m enjoying it more than other years, to be honest, because I see a lot of color, a lot of variety,” she says, “there’s more diversity among manufacturers and I see a bit of everything.” Belén comes looking for new items for ceremonies and communions and “in Spanish fabrics and exquisite artisanal craftsmanship. I’m not looking for experiments or surprises, but for quality and good taste, and I’ve found it.”
Back to Minimalism
Regarding the trends observed at the fair, Alicia Gimeno, director of Día Mágico by FIMI, points out that “we are seeing a return to a certain minimalism, to simpler lines, but with plenty of color and no fear of originality, and this is complemented by the return of more understated materials in accessories, such as the small crosses worn by children for their First Communion.” Since First Communion is a celebration, “much of the clothing prioritizes comfort, so that the child can play with their friends and their gifts, and this is noticeable in both clothing and footwear,” she adds.
Furthermore, they emphasize that civil ceremonies of all kinds are gaining increasing popularity, which also broadens the range of styles and functionalities. “We are seeing a growing number of, for example, civil First Communions,” Gimeno explained, “and as an industry, we are adapting to these new situations.”
This year’s event is notable for its international presence, with over 40 international buyers from 10 strategic countries for the sector, including the new addition of Lebanon. “These markets compensate for the declining birth rate and the decrease in First Communion celebrations,” Gimeno points out.
It is worth highlighting that this focus on international markets has been made possible thanks to the support of IVACE Internacional, the Valencia Chamber of Commerce, and ASEPRI.
Opening Ceremony and Magic Walk
The Minister of Industry, Tourism, Innovation, and Trade, Marian Cano García, inaugurated this edition of the event alongside the organizing committee and other authorities, including Maribel Sáez, Director General of Trade, Crafts, and Consumer Affairs; Eva Palomares, Regional Secretary of Public Administration; Mariano Clemente, Director General of Feria Valencia; Mónica Payá, Director General of Entrepreneurship and Internationalization; Eugenia García, President of ASEPRI; Eva Segura, Director of ASEPRI; and Alicia Gimeno, the event’s director.
The first day of the event concluded with Paseo Mágico, a catwalk show where twelve leading brands presented their 2026 collections. Specifically, the brands were Alhuka Ceremonias, Amarca Kids, Anavig Comunión, Barcarola, Chus Rodríguez, Eva Martínez, Javilar Kids, Lilus, Mon Air, Montserrat Lozano, and Nisere.