From giant colouring posters to teething products, children’s make-up and sensory play activities, BT BOX will bring OMY, Matchstick Monkey, Zimpli Kids, Namaki and Chilly’s to BabyKid Spain + FIMI 2027, presenting these five brands under its umbrella from 20 to 22 January at Feria Valencia. The selection spans different stages of childhood, combining creative activities, everyday care and reusable products.
Drawing and colour define the world of OMY, a French brand born in a Parisian creative studio. Its giant posters, creative games, accessories and decorative products are designed for children and adults to share imaginative moments. With a cheerful, contemporary graphic style, the brand brings design into children’s lives and encourages free, accessible creativity as part of everyday activities.
Babies’ early stages are the focus of Matchstick Monkey. The brand was created to support families through teething and offers teethers, oral care products, bath toys and gift sets. Its development process combines functionality and design, taking small hands, gum relief and family routines into account. Parents’ input forms part of its product creation process.
Zimpli Kids, meanwhile, makes water the starting point for sensory play. Its products create textures, colours and scents that encourage experimentation both at home and in educational settings. The brand aims to turn simple activities, such as bath time, into moments of discovery and learning. Its products are dermatologically tested, and many are biodegradable and suitable for vegans.
Imaginative play and self-expression through colour are central to Namaki, a French natural and organic children’s make-up brand. Its range includes make-up, nail polish and accessories for creating characters and exploring the imagination. The brand combines certified formulas, eco-designed products and recyclable packaging, with attention to sensitive skin and an educational focus.
The selection is completed by Chilly’s new Series 3, which introduces improvements for the everyday use of its reusable products. This generation combines considered design with enhanced thermal performance and a fully leakproof seal. Removable components make cleaning, maintenance and replacement easier, while the body contains 90% post-consumer recycled stainless steel.
Through these five brands, BT BOX will give industry professionals the opportunity to discover distinctive product ranges and explore adding them to the offerings of shops and specialty retailers.