The 1st International Barefoot & Foothealth Expo will take place from 20 to 22 January 2027, alongside FIMI, the international children’s fashion, footwear and accessories trade fair.
The project is driven by Dr Juanjo López, Dr Neus Moya and Dr Jesús Serrano, and aims to become an international reference point for the barefoot industry and foot health.
Feria Valencia will host the first edition of FOOTOLOGY – 1st International Barefoot & Foothealth Expo from 20 to 22 January 2027. This new event, dedicated to barefoot footwear and foot health, has a strong international outlook and a distinctive approach: it is initiated and led by medical professionals.
The project is driven by Dr Juanjo López, Dr Neus Moya and Dr Jesús Serrano, three healthcare professionals who have launched this event with the aim of connecting medical knowledge with industry, innovation and the commercial development of a rapidly expanding market.
FOOTOLOGY aims to become the leading international meeting point for the barefoot industry, bringing together specialist brands, healthcare professionals, experts, retailers, distributors, department stores and trade buyers at Feria Valencia. Its concept is designed to bring together the different perspectives driving the sector’s development: health, research, products, innovation and business.
Barefoot: a market undergoing major transformation
The growth of barefoot footwear is driving a new way of understanding the relationship between feet, health and footwear. What began as a trend associated with specific consumer movements has evolved into a growing market, with an increasingly diverse range of brands, materials, designs and solutions.
This transformation also reflects growing consumer interest in wellbeing, mobility, foot care and sustainability. A context that is opening up new opportunities for manufacturers, distributors, specialist retailers and healthcare professionals.
Against this backdrop, FOOTOLOGY aims to raise the profile of the industry and strengthen its international reach, creating a meeting point that encourages knowledge exchange and generates new professional and business opportunities.
A pioneering initiative led by healthcare professionals
One of FOOTOLOGY’s main distinguishing features is its medical origin and leadership. It is the first international trade fair specialising in barefoot footwear to be initiated and led by healthcare professionals, placing medical expertise at the heart of its concept.
The event will go beyond the exhibition of products and collections, incorporating a programme of talks, meetings and specialist content designed to encourage dialogue between healthcare professionals, brands and industry representatives.
In this way, FOOTOLOGY aims to bring knowledge of foot health closer to the different stakeholders involved in the development, recommendation and commercialisation of barefoot footwear, promoting a broader and more integrated vision of the sector.
Taking place alongside FIMI: new opportunities for children’s footwear
FOOTOLOGY will take place alongside FIMI, the international children’s fashion, footwear and accessories trade fair, which will also be held at Feria Valencia from 20 to 22 January 2027.
This shared schedule will create opportunities to connect two complementary sectors, particularly in the field of children’s footwear and foot development during the early stages of life.
Holding both events simultaneously will encourage synergies between brands, buyers, distributors and professionals from both trade fairs, expanding business networking opportunities and creating a professional environment where children’s fashion, footwear, health and emerging consumer trends come together.
The connection with FIMI will also provide an opportunity to raise the profile of children’s barefoot footwear and bring the barefoot sector closer to an industry increasingly connected to changing consumer habits and growing awareness of children’s wellbeing and development.
A meeting point for the entire value chain
FOOTOLOGY will showcase developments in barefoot footwear, technology and materials, foot health and care, mobility, wellbeing and sustainability.
The event is aimed at manufacturers and brands, as well as specialist retailers, retail chains, distributors, department stores, trade buyers and healthcare professionals.
With this first edition, Feria Valencia is adding a new specialist event to its calendar, aiming to support the international growth of the barefoot industry and establish a platform for collaboration between medical expertise and industry.
From 20 to 22 January 2027, FOOTOLOGY will hold its first edition at Feria Valencia, with the ambition of becoming a new international benchmark for the barefoot industry.
FOOTOLOGY. Barefoot. Foothealth. Future.